Campaigning in the Ascendancy of Political Branding- the Gaining Momentum

Abstract

Modern polity is influenced by a plethora offactors. These aspects related to politics go in the making of a successful political party, leader and eventually a nation. At the same time, having a removed politician as its frontrunner does simplify the things for a political party. In other words, the presence of a political brand is crucial for the success of a political party in today's times when even the field ofpolitics is not untouched by fierce rivalry and competition. When one talks about the various factors which go in the making of an effective political brand, it becomes clear that there are multitudes of them.