Campaigning in the Ascendancy of Political Branding- the Gaining Momentum

Abstract

Modern polity is. influenced by a plethora of factors. These aspects related to politics go in the making of a successful political party, leader and eventually a nation. At the same time, having a reno~ed politician as its frontrunner does simplify the things for a political party. In other words, the presence of a political brand is crucial for the success of a political party in today's times when even the field of politics is not untouched by fierce rivalry and competition. When one talks about the various factors which go in the making of an effective p~litical brand, it becomes clear that there are multitudes of them. One such factor is campaigning. Having an effective campaign can do wonders for a political party or leader. As we know well that the visibility of a,ry product increases the chances of its saleability. Same i3 the case with a political brand. Haying a good product is one thing, making it visible and appealing to the customers is another one. This applies to modern politics also. This research paper would explore the concept of political branding to an extent and would try to establish a relationship between campaigning and political branding and how having an effective campaign could turn a political brand into a winning one. At the same time, merely having an effective campaign couldn't justify a weak political brand. This is what the authors have tried to present in this research paper.