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DC Field | Value | Language |
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dc.contributor.author | Amit Kumar | - |
dc.contributor.author | Somesh Dhamija | - |
dc.date.accessioned | 2024-03-01T08:06:10Z | - |
dc.date.available | 2024-03-01T08:06:10Z | - |
dc.date.issued | 2016 | - |
dc.identifier.uri | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14391 | - |
dc.description.abstract | Modern polity is influenced by a plethora offactors. These aspects related to politics go in the making of a successful political party, leader and eventually a nation. At the same time, having a removed politician as its frontrunner does simplify the things for a political party. In other words, the presence of a political brand is crucial for the success of a political party in today's times when even the field ofpolitics is not untouched by fierce rivalry and competition. When one talks about the various factors which go in the making of an effective political brand, it becomes clear that there are multitudes of them. | - |
dc.publisher | Journal of Moti Lal Rastogi School of Management | - |
dc.subject | political brand is crucial | - |
dc.subject | effective political brand. | - |
dc.title | Campaigning in the Ascendancy of Political Branding- the Gaining Momentum | - |
dc.vol | Vol. 10 | - |
dc.issued | No. 2 | - |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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CAMPAIGNING IN THE ASCENDANCY OF POLITICAL.pdf | 1.96 MB | Adobe PDF | View/Open |
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