Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14394
Title: Contemporary Approach for Boosting Healthcare By Glamourising Tourism
Authors: Salil Seth
Keywords: Affordable Medicare
Healthcare industry. Medicare strategists
Medical tourism.
Issue Date: 2016
Publisher: Journal of Moti Lal Rastogi School of Management
Abstract: Developing nations are exploring newer ways of boosting their internal economy and substantiating affordable medicare. A strategy in line is the emergence of medical tourism with developing countries giving a tough competition to prove them as a favorite medical tourism destination. This conceptual paper uses exploratory research to amalgamate tourism with the healthcare industry and decode the reasons for its growing popularity.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14394
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