Balanced Scorecard as a Performance Measurement Tool- Its Application in Public Healthcare Service Organisation - A Case Study

Abstract

A number of accounting scientists argue that the traditional financial and accounting measures, being developed for regulatory and financial reporting requirements, are inadequate to assess the performance of organizations. The growing importance of services industries aid increased global competition have intensified the need for alternative control and performance measures Moreover, assets in the service economy are often intangible and taking into consideration the rising demands of varied stakeholders groups.