1. IR @ Alliance University
  2. Journal Articles Archive
  3. Articles to be qced
Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14452
Title: Prospects of Bancassurance in India
Authors: Iumninder Kaur Bawa
Subash Chander
Keywords: Bancassurance
CRM RO
RandD
GDP
One Stop Shop
Productivity
Value added Service
Issue Date: 2009
Publisher: Journal of Accounting and Finance
Abstract: Bancassurance is the most valuable channel of distribution for insurance companien It is basically the marketing of insurance products through the banking network. The entire banking network caters the needs of people in every economic segment and in widely diverse geographical regions Thus, banks could change the face of insurance distribution Therefore, this article focuses on the concept of Bacassurance in India, its models, performance and its prospects in India.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14452
Appears in Collections:Articles to be qced

Files in This Item:
File SizeFormat 
Prospects of Bancassurance in India.pdf562.79 kBAdobe PDFView/Open
Show full item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.