Service Quality of Banking Sector in India An-Overview

Abstract

The changing focus of service quality from a mere competing instrument to that basic core of service concept in meeting and exceeding customer expectation is an emerging important issue in service organization. The premises of 'Quality of service' as the competitive edge in gaining market leadership has been well recognized both in academic research and by leading service organization. It has become increasingly important for organizations to find ways, not only to reach the top, but to maintain that leadership in ever increasing competitive market place.