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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14620
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dc.contributor.authorJohn Eighmey-
dc.contributor.authorLola Mccord-
dc.date.accessioned2024-03-02T06:28:27Z-
dc.date.available2024-03-02T06:28:27Z-
dc.date.issued1998-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14620-
dc.description.abstractThis study draws on the uses and gratifications perspective in mass communication research to examine the audience cxpelicnce associated with websites. Research participants viewed five commercial websites and evaluated them using 80 rating scale items. The results show similalities to the types of uses and gratifications reported in studies of other media.-
dc.publisherJournala�Of Business Research-
dc.subjectshow similalities-
dc.subjectgratifications perspective-
dc.subjectUses and Gratifications of Sites.-
dc.titleAdding Value in the Information Age- Uses and Gratifications of Sites on the World Wide Web-
dc.volVol. 41-
dc.issuedNo. 3-
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