Please use this identifier to cite or link to this item:
https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14632
Title: | Consumer Behavior and Unresolved Regulatory Issues in Electronic Marketing |
Authors: | Don Lloyd Cook Eloise Coupey |
Keywords: | determined and imposed knowledge information products and services available to consumers. |
Issue Date: | 1998 |
Publisher: | Journala�Of Business Research |
Abstract: | Interactive media such as the World Wide Web are increasingly popular venues for marketers. These media differ from traditional forms of making information, products, and services available to consumers, thus creating potenlial regulatory issues. Before regulation can be determined and imposed, knowledge of how consumer behavior will be affected by the new media should be obtained. |
URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14632 |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
---|---|---|---|
Consumer Behavior and Unresolved.pdf Restricted Access | 8.25 MB | Adobe PDF | View/Open Request a copy |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.