Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14632
Title: Consumer Behavior and Unresolved Regulatory Issues in Electronic Marketing
Authors: Don Lloyd Cook
Eloise Coupey
Keywords: determined and imposed
knowledge
information
products
and services available to consumers.
Issue Date: 1998
Publisher: Journala�Of Business Research
Abstract: Interactive media such as the World Wide Web are increasingly popular venues for marketers. These media differ from traditional forms of making information, products, and services available to consumers, thus creating potenlial regulatory issues. Before regulation can be determined and imposed, knowledge of how consumer behavior will be affected by the new media should be obtained.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14632
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