Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/1463
Full metadata record
DC FieldValueLanguage
dc.contributor.authorP. Anandaraj, V. Chinniah-
dc.date.accessioned2023-10-04T06:28:27Z-
dc.date.available2023-10-04T06:28:27Z-
dc.date.issued2011-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/1463-
dc.description.abstractCultivation of fruits contributes to the health, happiness and prosperity of the people. The standard of living of the people can be judged by production and consumption of fruits per capita. Mango, the world's most luscious fruit, has been recognized as the "king of fruits" long back. The area and production of fruits in general and mango, in particular, has increased many folds during the last fifteen years. This has also brought in many problems with regard to marketing of the fruits. The various marketing facilities necessary for economic disposal of the produce have, however, not been able to keep pace with the fast expanding fruit industry. The returns from mango cultivation depend on, along with several other factors, the quality of fruit, which in turn is determined by the time of picking, care taken in grading and packing, time taken in transportation and the like. The packing material has also become a problem with the increase in production of mango in the district. Keeping all these in mind, the major marketing problems of the mango growers are discussed in detail in this paper.en_US
dc.language.isoen_USen_US
dc.publisherIndian Journal of Marketingen_US
dc.subjectMarketingen_US
dc.subjectMango Growersen_US
dc.titleA Study of the Marketing Problems of Mango Growers (Using Factor Analysis) in Madurai District, Tamil Naduen_US
dc.typeArticleen_US
Appears in Collections:Article Archives

Files in This Item:
File Description SizeFormat 
A Study Of The Marketing Problems Of Mango.pdf
  Restricted Access
A Study Of The Marketing Problems Of Mango2.18 MBAdobe PDFView/Open Request a copy


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.