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dc.contributor.authorMitrabarun Sarkar-
dc.contributor.authorBrian Butler-
dc.date.accessioned2024-03-02T06:28:37Z-
dc.date.available2024-03-02T06:28:37Z-
dc.date.issued1998-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14643-
dc.description.abstractThe in creasing importance of electronic co mm erce mali cs it essentia lto develop a theo,y of vi rtu al va lu e chains. This article conside rs theintermediation process between procluu-rs a nd consumers within elec tr onicmarlicts. We argue that, co 1Hrwy to ex isti ng wisdom, int ennecliwies ivi/1play a liey role in electronic mark ets. Drawing on channel evo lu tionlit era ture and transaction cost economics, we pr esent a set of p ropositionsregarding th e em ergence of cybermcdia ri es and the development of virtua lcha nnel sys tems. J Bus RF, 1998. 41 .2 15-22 l . © 1998 ElsevierScience Inc.-
dc.publisherJournala�Of Business Research-
dc.subjectproducers and consumers-
dc.subjectexisting wisdom-
dc.subjectintermediaries.-
dc.titleCybermediaries in Electronic Marketspace- Toward Theory Building-
dc.volVol. 41-
dc.issuedNo. 3-
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