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DC Field | Value | Language |
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dc.contributor.author | Mitrabarun Sarkar | - |
dc.contributor.author | Brian Butler | - |
dc.date.accessioned | 2024-03-02T06:28:37Z | - |
dc.date.available | 2024-03-02T06:28:37Z | - |
dc.date.issued | 1998 | - |
dc.identifier.uri | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14643 | - |
dc.description.abstract | The in creasing importance of electronic co mm erce mali cs it essentia lto develop a theo,y of vi rtu al va lu e chains. This article conside rs theintermediation process between procluu-rs a nd consumers within elec tr onicmarlicts. We argue that, co 1Hrwy to ex isti ng wisdom, int ennecliwies ivi/1play a liey role in electronic mark ets. Drawing on channel evo lu tionlit era ture and transaction cost economics, we pr esent a set of p ropositionsregarding th e em ergence of cybermcdia ri es and the development of virtua lcha nnel sys tems. J Bus RF, 1998. 41 .2 15-22 l . © 1998 ElsevierScience Inc. | - |
dc.publisher | Journala�Of Business Research | - |
dc.subject | producers and consumers | - |
dc.subject | existing wisdom | - |
dc.subject | intermediaries. | - |
dc.title | Cybermediaries in Electronic Marketspace- Toward Theory Building | - |
dc.vol | Vol. 41 | - |
dc.issued | No. 3 | - |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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Cybermediaries in Electronic Marketspace.pdf Restricted Access | 3.99 MB | Adobe PDF | View/Open Request a copy |
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