Divide and Rule by transnational organization- Management of international business

Abstract

Organizational evolution is a journey that must be nurtured and managed over time with sensitivity to where the business is starting from - its corporate culture and history-as well as the demands it faces from the markets it is operating in. The fundamental message in this research is that no organization can succeed today with a relatively one-dimensional strategy emphasizing mainly efficiency or focusing primarily on local needs or leveraging merely the parent company's capabilities. To be competitive, we have to become masters of the paradox and be all three things simultaneously: globally efficient, sensitive to the needs of local business units, and, at the same time, able to leverage innovation and worldwide learning across the enterprise.