Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14650
Title: Servqual- Assessment of Service Quality for Carservice Centers
Authors: B. Abdul Azeem
Dr N.R.V. Ramana Reddy
Keywords: SERVQUAL
Indian Car Aftermarket
Services
Issue Date: 2010
Publisher: Journal of Banking Information Technology and Management
Abstract: The paper tries to explore the reliability and applicability of SERVQUAL instrument in measuring the gap between the customers' expectations and their perceptions about theservice quality of car service centres in India. The study reveals that, although the instrumentis quite reliable, the scores did not merge into five dimensions as proposed by the scale developers. The analysis of the gap scores indicates a negative gap for all the items of thescale implying the need for considerable improvements in car services quality.Key words: SERVQUAL, Indian Car Aftermarket, Services,
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14650
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