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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14658
Title: Customers Assessment of Service Quality in Banking Industry- a Literature Review
Authors: R.K. Motwani
Pushpa Paryani
Keywords: Customer Satisfaction
Service quality
Relationship Marketing
SER VQUAL.
Issue Date: 2014
Publisher: Journal of Banking Information Technology and Management
Abstract: The present paper describes relationship between service quality and customer satisfaction in banking industry on the basis of a literature review. Retail banking has undergone rapid changes with the introduction of new technology based banking channels and it is interesting to note how people have adapted to different ways of serving their banking needs.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14658
Appears in Collections:Articles to be qced

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