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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14687
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dc.contributor.authorEugene Sivadas-
dc.contributor.authorRajdeep Grewal-
dc.date.accessioned2024-03-02T06:28:55Z-
dc.date.available2024-03-02T06:28:55Z-
dc.date.issued1998-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14687-
dc.description.abstractRecent developments in information technology have created new opportunities for marketers to target consumers more precisely. The advent of the information superhighway, for example, has begotten the intriguing possibility of identifying and serving very narrow segments of consumers ("micro marketing") on the basis of interests and preference reflected in their Internet usage.-
dc.publisherJournal of Business Research-
dc.subject("micro marketing")-
dc.subjectTargeting Consumers.-
dc.titleThe Internet As a Micro Marketing Tool- Targeting Consumers Through Preferences Revealed in Music Newsgroup Usage-
dc.volVol. 41-
dc.issuedNo. 3-
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