Investment Behaviour of Businessmen- A study with Special Reference to Gwalior (M.P.)

Abstract

The specific objectives of this research effort are to find out the investment behaviour of the investors, preferred sources of information influencing investment decision and to know the preferred avenues of investment to investors (Businessmen). The relevant population for this study is businessmen at Gwalior. Data were collected from 50 respondents. While selecting sample, considerations such as class of service, age, salary, educational background, investment experience, and income of the respondents were taken into account. Behaviour of the investors towards investment has been tested by various authors and it is found that it varies from case to case. In our study we found that most of the respondents wanted to invest in life insurance and gave preference to tax benefit. They get information about investment from their peers and newspapers. Safety and security of amount invested is the main factor before the respondents and income (salary) plays an important role in influencing the investment behaviour of the investors.