Alliance University, Bengaluru
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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14747| Title: | The Influence of Reference Group on Consumer Decision Making Towards Cosmetics |
| Authors: | Hema Patil Somashekhar I.C. |
| Keywords: | Reference Group Consumer decision making Cosmetics. |
| Issue Date: | 2012 |
| Publisher: | Journal of Banking Information Technology and Management |
| Abstract: | The buying decision making process is complex. Identifying the influencing elements or factors of consumer decision making process by marketers is most important to tackle the market. Consumers before buying any product will undertake a thorough exercise to decide the product for purchase. |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14747 |
| Appears in Collections: | Articles to be qced |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| The Influence of Reference Group.pdf Restricted Access | 2.18 MB | Adobe PDF | View/Open Request a copy |
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