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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14747
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dc.contributor.authorHema Patil-
dc.contributor.authorSomashekhar I.C.-
dc.date.accessioned2024-03-02T06:29:26Z-
dc.date.available2024-03-02T06:29:26Z-
dc.date.issued2012-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14747-
dc.description.abstractThe buying decision making process is complex. Identifying the influencing elements or factors of consumer decision making process by marketers is most important to tackle the market. Consumers before buying any product will undertake a thorough exercise to decide the product for purchase.-
dc.publisherJournal of Banking Information Technology and Management-
dc.subjectReference Group-
dc.subjectConsumer decision making-
dc.subjectCosmetics.-
dc.titleThe Influence of Reference Group on Consumer Decision Making Towards Cosmetics-
dc.volVol. 9-
dc.issuedNo. 2-
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