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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14750
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dc.contributor.authorJohn M.T. Balmer-
dc.contributor.authorMario Burghausen-
dc.date.accessioned2024-03-02T06:29:27Z-
dc.date.available2024-03-02T06:29:27Z-
dc.date.issued2013-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14750-
dc.description.abstractThe Journal of Brand management (JBM) announces a special issue focusing on corporate heritage and corporate heritage brands and identities. Over the last five years or more, there has been increased academic and practitioner interest in the notion of corporate heritage as applied to corporate brands and identities. The Journal of Brand management has an enviable provenance in terms of seminal output in the territory.-
dc.publisherJournal of Brand Management-
dc.subjectcorporate brands and identities-
dc.subjectheritage and corporate heritage brands.-
dc.titleCorporate Heritage and Corporate Heritage Brands/Identities-
dc.volVol. 20-
dc.issuedNo. 3-
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