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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14752
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dc.contributor.authorDr Weifeng Chen-
dc.contributor.authorJohn.M.T. Balmer-
dc.date.accessioned2024-03-02T06:29:28Z-
dc.date.available2024-03-02T06:29:28Z-
dc.date.issued2013-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14752-
dc.description.abstractRecently, the strategic importance of Brand building and management has come to the fore in China plus a number of Chinese Brands have also moved into the global arena (i.e. Lenovo, Huawei, Haier, Geely). In addition, some Chinese companies have been keen to enhance their brand portfolio through the acquisition of Western brands. Therefore the Journal of Brand Management (JBM) announces a call for papers for a special issue focusing on the 'Development and Management of Brands in China'.-
dc.publisherJournal of Brand Management-
dc.titleDevelopment and Management of Brands in China-
dc.volVol. 20-
dc.issuedNo. 3-
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