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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14752| Title: | Development and Management of Brands in China |
| Authors: | Dr Weifeng Chen John.M.T. Balmer |
| Issue Date: | 2013 |
| Publisher: | Journal of Brand Management |
| Abstract: | Recently, the strategic importance of Brand building and management has come to the fore in China plus a number of Chinese Brands have also moved into the global arena (i.e. Lenovo, Huawei, Haier, Geely). In addition, some Chinese companies have been keen to enhance their brand portfolio through the acquisition of Western brands. Therefore the Journal of Brand Management (JBM) announces a call for papers for a special issue focusing on the 'Development and Management of Brands in China'. |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14752 |
| Appears in Collections: | Articles to be qced |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Development and management of brands in China.pdf Restricted Access | 210.49 kB | Adobe PDF | View/Open Request a copy |
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