Alliance University, Bengaluru
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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14753| Title: | Ethical Brands at Long Last? Or Too Much Too Little Too Late As the Song Says |
| Authors: | Marjorie Ellis Thompson |
| Issue Date: | 2013 |
| Publisher: | Journal of Brand Management |
| Abstract: | Something in our world has gone badly wrong. Imaginative partnerships between corporates, organizations and governments, that may well develop brands in the process, are one way to help solve these challenges. |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14753 |
| Appears in Collections: | Articles to be qced |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Ethical brands at long last.pdf Restricted Access | 213.86 kB | Adobe PDF | View/Open Request a copy |
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