Alliance University, Bengaluru
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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14757| Title: | If organizations are from Venus and businesses are from Mars, can branding be the bridge? A seven-step guide to stellar partnerships |
| Authors: | Sue Mizera |
| Issue Date: | 2013 |
| Publisher: | Journal of Brand Management |
| Abstract: | The central message of my article is contained in the title- 'If organizations are from Venus and businesses are from Mars, can branding be the bridge? A seven- step guide to stellar partnerships'. Fundamentally different in character, temperament and priorities, UN/NGOs and businesses have traditionally been cautious, even suspicious of one another. |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14757 |
| Appears in Collections: | Articles to be qced |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| If organizations are from Venus.pdf Restricted Access | 764.99 kB | Adobe PDF | View/Open Request a copy |
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