If organizations are from Venus and businesses are from Mars, can branding be the bridge? A seven-step guide to stellar partnerships

Abstract

The central message of my article is contained in the title- 'If organizations are from Venus and businesses are from Mars, can branding be the bridge? A seven- step guide to stellar partnerships'. Fundamentally different in character, temperament and priorities, UN/NGOs and businesses have traditionally been cautious, even suspicious of one another.