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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14757
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dc.contributor.authorSue Mizera-
dc.date.accessioned2024-03-02T06:29:31Z-
dc.date.available2024-03-02T06:29:31Z-
dc.date.issued2013-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14757-
dc.description.abstractThe central message of my article is contained in the title- 'If organizations are from Venus and businesses are from Mars, can branding be the bridge? A seven- step guide to stellar partnerships'. Fundamentally different in character, temperament and priorities, UN/NGOs and businesses have traditionally been cautious, even suspicious of one another.-
dc.publisherJournal of Brand Management-
dc.titleIf organizations are from Venus and businesses are from Mars, can branding be the bridge? A seven-step guide to stellar partnerships-
dc.volVol. 20-
dc.issuedNo. 3-
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