Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14757
Title: If organizations are from Venus and businesses are from Mars, can branding be the bridge? A seven-step guide to stellar partnerships
Authors: Sue Mizera
Issue Date: 2013
Publisher: Journal of Brand Management
Abstract: The central message of my article is contained in the title- 'If organizations are from Venus and businesses are from Mars, can branding be the bridge? A seven- step guide to stellar partnerships'. Fundamentally different in character, temperament and priorities, UN/NGOs and businesses have traditionally been cautious, even suspicious of one another.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14757
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