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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14763
Title: A Longitudinal Study of the Stability of Consumer Expectations of Services
Authors: Kenneth E. Clow
David L. Kurtz
Issue Date: 1998
Publisher: Journal of Business Research
Abstract: The importance of service quality to the profitability and survival of service firms been highlighted by several researchers. However little attention has been given to the process of measuring prior consumer expectation on which service quality measurement is based.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14763
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