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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14766
Title: Effects of Using a Nonverbal (Musical) Cue on Recall and Playback of Television Advertising- Implications for Advertising Tracking
Authors: David W . Stewart
Girish N. Punj
Issue Date: 1998
Publisher: Journal of Business Research
Abstract: The purpose of this research to understand of nonverbal (music) elements on long-term memory of advertising and relationship of memory for such elements to memory for verbal elements of advertising elicted by traditional verbal cues.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14766
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