Alliance University, Bengaluru
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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14766| Title: | Effects of Using a Nonverbal (Musical) Cue on Recall and Playback of Television Advertising- Implications for Advertising Tracking |
| Authors: | David W . Stewart Girish N. Punj |
| Issue Date: | 1998 |
| Publisher: | Journal of Business Research |
| Abstract: | The purpose of this research to understand of nonverbal (music) elements on long-term memory of advertising and relationship of memory for such elements to memory for verbal elements of advertising elicted by traditional verbal cues. |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14766 |
| Appears in Collections: | Articles to be qced |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Effects of Using a Nonverbal.pdf Restricted Access | 3.92 MB | Adobe PDF | View/Open Request a copy |
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