Alliance University, Bengaluru
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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14770| Title: | Marketings Integration with Other Departments |
| Authors: | Kenneth B. Kahn John T. Mentzer |
| Issue Date: | 1998 |
| Publisher: | Journal of Business Research |
| Abstract: | Interdepartmental integration is very much a part of a marketing department's activities, but what is meant by "integration" is not well defined. Some literature has ascribed to an integration perspective, where meeting and documented information exchange predicate marketing's relationships among departments. |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14770 |
| Appears in Collections: | Articles to be qced |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Marketing's Integration with Other Departments.pdf | 2.86 MB | Adobe PDF | View/Open |
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