1. IR @ Alliance University
  2. Journal Articles Archive
  3. Articles to be qced
Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14770
Full metadata record
DC FieldValueLanguage
dc.contributor.authorKenneth B. Kahn-
dc.contributor.authorJohn T. Mentzer-
dc.date.accessioned2024-03-02T06:29:38Z-
dc.date.available2024-03-02T06:29:38Z-
dc.date.issued1998-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14770-
dc.description.abstractInterdepartmental integration is very much a part of a marketing department's activities, but what is meant by "integration" is not well defined. Some literature has ascribed to an integration perspective, where meeting and documented information exchange predicate marketing's relationships among departments.-
dc.publisherJournal of Business Research-
dc.titleMarketings Integration with Other Departments-
dc.volVol. 42-
dc.issuedNo. 1-
Appears in Collections:Articles to be qced

Files in This Item:
File SizeFormat 
Marketing's Integration with Other Departments.pdf2.86 MBAdobe PDFView/Open
Show simple item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.