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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14770
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dc.contributor.authorKenneth B. Kahn-
dc.contributor.authorJohn T. Mentzer-
dc.date.accessioned2024-03-02T06:29:38Z-
dc.date.available2024-03-02T06:29:38Z-
dc.date.issued1998-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14770-
dc.description.abstractInterdepartmental integration is very much a part of a marketing department's activities, but what is meant by "integration" is not well defined. Some literature has ascribed to an integration perspective, where meeting and documented information exchange predicate marketing's relationships among departments.-
dc.publisherJournal of Business Research-
dc.titleMarketings Integration with Other Departments-
dc.volVol. 42-
dc.issuedNo. 1-
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