Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14770
Title: Marketings Integration with Other Departments
Authors: Kenneth B. Kahn
John T. Mentzer
Issue Date: 1998
Publisher: Journal of Business Research
Abstract: Interdepartmental integration is very much a part of a marketing department's activities, but what is meant by "integration" is not well defined. Some literature has ascribed to an integration perspective, where meeting and documented information exchange predicate marketing's relationships among departments.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14770
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