Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14772
Title: The Impact of Individual and Organizational Factors on Problem Perception: Theory and Empirical Evidence from the Marketing-Technical Dyad
Authors: Pierre R. Berthon
Leyland F. Pitt
Issue Date: 1998
Publisher: Journal of Business Research
Abstract: Research into the question of what factors influence problem perception have tended to focus on single, isolated decisions, often in contrived settings. Moreover, research has inclined to investigate in isolation the effect of either individual level factors or organizational ones. The purpose of this article is to present the findings of research into the relative impact of individual and organizational factors on managers' perceptions of their role related problem context. This role related problem matrix is important as it acts as a meta-frame for future problems. The findings suggest that both individual and organizational factors significantly influence perception, however, not entirely in the manner hypothesized. The results are discussed and avenues for future research outlined.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14772
Appears in Collections:Articles to be qced

Files in This Item:
File SizeFormat 
The Impact of Individual and Organizational.pdf
  Restricted Access
4.23 MBAdobe PDFView/Open Request a copy


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.