Impact on Customer Satisfaction through CRM at Bigbazaar (MPM Mall) (An empirical study)

Abstract

IIn today's competitive warfare modern corporate are exploring into innovative approaches to identify, understand, define and delight the needs and desires of the target customers. India is a developing economy where middle class segments serve as the strongest magnetic material for International giants also to be interested in our Indian market. A growth of 25% is expected to occur annually in retail sector due to lifestyle changes and other demographic patterns too. This paper attempts to understand the basis for the companies for knowing the impact on customer satisfaction through CRM at Bigbazaar (Mpm Mall). Research mainly subjected to customers visiting Big Bazaar, which were including all middle and lower middle class people.