Alliance University, Bengaluru
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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14850| Title: | The Effects of Price Framing and Restrictions of Pre-Selling Accommodation Coupons on Customer Perceptions |
| Authors: | Ming-Hsu Chang Hsiao I Hou |
| Keywords: | yield quicker and more measurable profits sales promotions including designing and distributing coupons. |
| Issue Date: | 2013 |
| Publisher: | Johar |
| Abstract: | Service organizations are shifting toward investing more of their budget for sales promotional techniques rather than advertising because they tend to yield quicker and more measurable profits. Kindel (1993) reported that some organizations in service industries are allocating up to 75% of their budget to sales promotions, including designing and distributing coupons to the market. |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14850 |
| Appears in Collections: | Articles to be qced |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| THE EFFECTS OF PRICE FRAMING.pdf Restricted Access | 3.36 MB | Adobe PDF | View/Open Request a copy |
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