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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14850
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dc.contributor.authorMing-Hsu Chang-
dc.contributor.authorHsiao I Hou-
dc.date.accessioned2024-03-02T06:30:26Z-
dc.date.available2024-03-02T06:30:26Z-
dc.date.issued2013-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14850-
dc.description.abstractService organizations are shifting toward investing more of their budget for sales promotional techniques rather than advertising because they tend to yield quicker and more measurable profits. Kindel (1993) reported that some organizations in service industries are allocating up to 75% of their budget to sales promotions, including designing and distributing coupons to the market.-
dc.publisherJohar-
dc.subjectyield quicker and more measurable profits-
dc.subjectsales promotions-
dc.subjectincluding designing and distributing coupons.-
dc.titleThe Effects of Price Framing and Restrictions of Pre-Selling Accommodation Coupons on Customer Perceptions-
dc.volVol. 8-
dc.issuedNo. 1-
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