The Relationship Among Transformational Leadership Style, Marketing Resources and Capabilities, and Performance for International Tourist Hotels in Taiwan

Abstract

In Taiwan, tourism industries are the most important annual plans of country development. Confronted with the highly competitive environment, organization should reinforce manager's leadership for facing the challenge of multi-factors and rapid change. To keep sustainable development and growth. managerial implementation is the critical in tourism industry. The purpose of the current study is to demonstrate the relationship among transformation leadership s1yle, marketing resources and capabili1ies, competi1ive strategy. and performance in international touris1 ho1els. The result of the current study can suggest s1rategic directions for international hotels in terms of applying transformation leadership style and promoting marketing resources and capabilities. Implications of these findings for international tourist hotels implementations as well as future research directions are subsequently discussed.