Alliance University, Bengaluru

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Issue Date	Title	Author(s)
1998	Effects of Using a Nonverbal (Musical) Cue on Recall and Playback of Television Advertising- Implications for Advertising Tracking	David W . Stewart; Girish N. Punj
1998	Enhancing International Business Relationships- a Focus on Customer Perceptions of Salesperson Role Performance Including Cultural Sensitivity	Katrin R. Harich; Douglas W. Labahn
1998	Career Research Productivity Patterns of Marketing Academicians	Thomas L. Powers; John E. Swan
2019	Corporate Governance and Insider Trading Regulations: a Comparative Study of India and United States	Anurag Singh; Kamlesh Kumari
2013	The Future of Sustainability-Driven Partnerships and a New Role for Brand Strategy	Cheryl D. Hicks
1998	A Longitudinal Study of the Stability of Consumer Expectations of Services	Kenneth E. Clow; David L. Kurtz
2013	The Brand that Gave Birth to a Movement- the Born Hiv Free Campaign	Claudia Gonzalez; Jeremy Bogen
2013	Sustainability at Unilever: An Interview with Lesley Thorne, Global Sustainability Manager	Sue Mizera
2013	Philanthropy, Charity and CSR at Kimberly-Clark: An Interview with Jenny Lewis and Alyson Gomez	Sue Mizera
2013	One Planet Leaders, an interview with WWF International and IMD	Sue Mizera
2013	If organizations are from Venus and businesses are from Mars, can branding be the bridge? A seven-step guide to stellar partnerships	Sue Mizera
2013	Global Sustainability at Kimberly- Clark- An Interview with Mike Lloyd, Director of Environmental Services	Sue Mizera
2013	Ethical Brands at Long Last? Or Too Much Too Little Too Late As the Song Says	Marjorie Ellis Thompson
2019	An Econometric Study on Effect of Industrial Growth on Technological Innovation in India	Pradeep Kumar Panda
2013	For-Prof It Or Non-Prof It Brands- Which Are More Effective in a Cause-Related Marketing Programme?	Ilaria Baghi; Veronica Gabrielli
2013	Development and Management of Brands in China	Dr Weifeng Chen; John.M.T. Balmer
2013	Creating successful cause-brand alliances- the role of cause involvement, perceived brand motivations and cause-brand alliance attitude	Beth Myers; Wi Suk Kwon
2013	Corporate Heritage and Corporate Heritage Brands/Identities	John M.T. Balmer; Mario Burghausen
2013	Brand Partnerships As Joint Ventures- a Comparison of Two Partnerships in the Small Non-Profit Arena	Martha Reeves
2012	The Role of a Newsprint Paper Corporate in Community Development (The Case of Tamilnadu Newsprint Paper Limited)	J Anitha; M P Boraian