Analyzing In-Store & Consumer Factors in Adoption of Cheese As A Retail Product in Indian Market

Abstract

In a country where cheese is not an everyday use commodity, retailers have been pushing to get the product to be accepted as part of consumers'everyday plate sensibilities. The first step to getting the acceptance needed is to have the product available at as many store shelves as possible. This research study-first focuses on understanding the FMCG distribution system for Cheese as a cold chain product. The study also evaluates stock depth of various types of cheese products to map the Cheese market in Bengaluru, a city on the south of India. The research then looks at the manner and forms of adoption of cheese as an everyday product by Indian consumers.