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Alliance University, Bengaluru
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Issue Date
Title
Author(s)
2023
The Effectiveness of Influencer Marketing in Reaching and Engaging Young Consumers
Gurjar, Sarika
;
Bhattacharjee, Mrinmoy
2023
Social Media Marketing in Hospitality Industry
Sooraj, S
;
Biswas, Anusuya
2023
A Study of The Factors Influencing Supermarket Buyers at The Point of Sale
Nair, Sruthi S
;
Sharma, Ajeet
2023
Exploring the Factors Contributing to Declining Organic Reach on Social Media Platforms: An Analysis of Algorithmic Changes, User Behavior, and Content Strategy
Jain, Sanjana
;
Kanchan, Manu
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Author
1
Bhattacharjee, Mrinmoy
1
Biswas, Anusuya
1
Gurjar, Sarika
1
Jain, Sanjana
1
Kanchan, Manu
1
Nair, Sruthi S
1
Sharma, Ajeet
1
Sooraj, S
Subject
3
Consumer Behaviour
2
Digital Platforms
1
Algorithmic Changes
1
Content Strategy
1
Hospitality Industry
1
Hospitality Sector
1
Influencer Marketing
1
Marketing Strategy
1
Organic Reach
1
Product Merchandising
.
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Date issued
4
2023
Has File(s)
4
true