Alliance University, Bengaluru

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Issue Date	Title	Author(s)
2023	Impact of E-Human Resource Management Systems on Human Resource Effectiveness and Employee Productivity (Role in Growing Private IT Sector)	Saxena, Skandh; Roche, Joseph
2023	Impact of Goods and service Tax (GST) in Micro- Small- Medium Scale Enterprises	Monachan, Soumya; Hameed, Abdul
2023	The Effect of Storytelling in Content Marketing on Customer Loyalty and Consumer Engagement	Mukharji, Soumalya; Kanchan, Manu
2023	Non-Performing Assets in The Indian Banking Sector: An Analytical and Comparative Study Between Public and Private Sector Bank	Siva Prakash, J; Akhil, M P
2023	The Evaluation of IT Industry Valuation using Free Cash Flow Valuation Method: An Empirical Analysis of Overvaluation and Undervaluation in the IT Industry	Agarwal, Siddharth; Pavani, Aparna
2023	Assessing the Impact of UPI on Digital Payment Adoption in India	Shambhavi, Shubhra; Nusrathunnisa
2023	Social Media Marketing in Hospitality Industry	Sooraj, S; Biswas, Anusuya
2023	Impact of E-marketing on Consumer Purchase Decision	Jamage, Shubham Anil; Saikiran, N
2023	A Study of Fundamental Analysis of FMCG Sector with Special Reference to ITC Ltd.	Shri Jey Surya, K; Bushra, Momina
2023	Examining The Impact of Diversity and Inclusion Initiatives on Employee Job Satisfaction	Pal, Sayantan; Bhardwaj, Heena
2023	Comparative Analysis on Effectiveness of Lean Practices Adopted by Developers in Real Estate Projects Located in And Around Ranchi	Singh, Shubham; Das, Maitree
2023	An Empirical Study on the Impact of Online Advertising on Consumer Purchase Decision	Mujeeb, Mohammad Farhan; Gupta, Hemant
2023	Impact Of Customer Success Management in Building Customer Loyalty	Singh, Satendra; Kanchan, Manu
2023	Study of Investor’s Investments and Analysis on Various Types of Investments	Naveen, RG; Badjatia, Astha
2023	Comparative Study of After Sales Service of Tata and Suzuki with Respect to Cost, Service Quality, Customer Satisfaction and Time	Chatterjee, Sayan; Kundu, Sukanya
2023	Impact of Digital Marketing Considering the Youth Buying Behavior	Malekar, Mrunal; Sharma, Indu
2023	Problems Faced by the EV Bike Riders	Naveen, V; Kundu, Goutam Kumar
2023	A Comparative Research on Project Risk Management Between Infosys and Wipro	Gupt, Sanjiban Dutta; Menon, Satish
2023	Problems and Prospects of Digital Payments	Karingada, Sarah Johnson; Niduthavolu, Saikiran
2023	Study On How AI is Influencing in Marketing Strategies: An Analytical Study	Priya, Santoshi; Ramakrishna, S