Alliance University, Bengaluru

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Issue Date	Title	Author(s)
2023	The Effectiveness of Influencer Marketing in Reaching and Engaging Young Consumers	Gurjar, Sarika; Bhattacharjee, Mrinmoy
2023	Factors Influencing Buying Behavior Towards Luxury Retail Brands	Bhattacharjee, Saranya; Sharma, Ajeet
2023	The Impact of Digital Transformation on The Indian Banking System	Manish, Sarthak; Yadav, Ajay Kumar
2023	Menstrual Leave and Its Impact on The Productivity of Female Employees	Martis, Sannie Maria; Verma, Pratima
2023	Exploring the Factors Contributing to Declining Organic Reach on Social Media Platforms: An Analysis of Algorithmic Changes, User Behavior, and Content Strategy	Jain, Sanjana; Kanchan, Manu
2023	Analysis of Consumer Behaviour towards Food Delivery Apps in India	Jadhav, Sarvesh; Titus, Ray
2023	A Study on the Perception of Mutual Fund Investors in India	Sai Shruthi, P; Arora, Kapil
2023	Investigating the Impact of Modern Media on Traditional Media	Sarath, S B; Sharma, Indu
2023	Study and Evolution of Buy Now Pay Later	Jan, Mohammad Owais; Nusrathunnisa,
2023	Study On Mutual Funds	Reddy, S Sahithi; Bushra, Momina
2023	Consumer Perception Towards Adoption of Digital Payments in India	Sai Yeshwanth, M; Badjatia, Astha
2023	A Study on Relationship Between User-Generated Content and Trust in Emerging Brands	Pal, Rohit; Gupta, Hemant
2023	Effectiveness of Self-Learning Through Digital Sources as Compared to Physical Classroom Learning	Saha, Saikat; Kundu, Sukanya
2023	ESG Sustainability in HRM	Osbourne M, Sam Paul; Choubey, Priyanka
2023	Exploring the Influence of Psychological Factors on Employee Voice	Velagapudi, Sai Harsha; Vivekanand, G
2023	The Implementation Internet of Things in Inventory Management	Devi, Marreddi Rashmitha; Maitra, Sarit
2023	A Study on Importance of Induction Process	Reshma, M; Verma, Pratima
2023	Understanding How Retail Pricing Strategies Affect Consumer Behaviour	Rodge, Aniruddha; Kanchan, Manu
2023	Study on the Relationship Between Customer’s Post Purchase Experience and Customer Retention	Satapathy, Rishi; Bhattacharjee, Mrinmoy
2023	Bank Nifty Option Price Analysis Using Option Greeks	Rajath, HN; Bushra, Momina