Alliance University, Bengaluru

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Issue Date	Title	Author(s)
2023	A Study on Impact of Service Quality on Customer Satisfaction with Reference to Custom Clearance at Logistics Company in Hosur	Ajith, A; Kundu, Goutam Kumar
2023	The Impact of Social Media Marketing in Consumer Behavior in Apparel Industry	Aghash, S; Bhattacharjee, Mrinmoy
2023	Impact of Macro Influencers on Purchase Decision Towards Consumer Electronics Durable Sector	Dhruv; Bhattacharjee, Mrinmoy
2023	Consumer Attitude Towards Print Advertisements	Nadar, Manishkumar Ganeshan; Sharma, Ajeet
2023	The Influence of Celebrity Endorsement on Consumer's view of Fashion Product	Chandravanshi, Aditi; Salagrama, Ramakrishna
2023	A Study on Employee Counselling Practices At Workplace	Padte, Meghna Dinesh; Dey, Devpriya
2023	A Comparative Study on Agile and Traditional Project Management	Raja Sagi, Lokesh Varma; Menon, Satish
2023	A Detailed Study on The Derivatives Market in India and Private Investments with Special Emphasis on The Pandemic Situation	Kumar, Manish; Smriti, Neha
2023	Challenges of HR Managers in the Post Pandemic Era	Manda, Madhushree; Ganesan, Jaya
2023	Performance Analysis of Top 25 Private Mutual Funds in India	Bhargava, Mahima; Hameed, Abdul
2023	Understanding the Consumer Behavior in Fashion Retail Industry with Respect to Planned Purchase vs Impulse Buying	Kulsum, Malayeeka; Bhattacharjee, Mrinmoy
2023	Sequencing The Journey of Customers to Enhance the Service Experience in The Retail Supermarket Industry	Venkata Vamsi, Kukutla Raja; Maitra, Sarit
2023	Raiding the Economic and Social Arena: Analysing Revenue Generation and Financial Sustainability in the Pro Kabaddi League	Kumath, Harsh P; Arora, Kapil
2023	Analysis of Pharmaceutical Sector of India: A statistical Approach	Mahanta, Kshitish Kumar; Singh, Satyendra Pratap
2023	Impact of FII on Indian Stock Market	Premkumar Jha, Keshav Kumar; Singh, Satyendra Pratap
2023	Employee Satisfaction and Work Motivation-Are they both related	Dhivyashree, J; Roche, Joseph
2023	Analysis of Altman Z-Score of Nifty Bank Stocks	Bajaj, L Krishna; Badjatia, Astha
2023	Why Product Market Fit is Important	Mistry, Lima; Choudhary, Aparna
2023	Unraveling the Factors and Influences Shaping Sales Performance: A Comprehensive Examination of Their Effects on Sales Outcomes	Aftab Ahmed, Khwaja Faaiyez; Salagrama, Ramakrishna
2023	Customer Preference Chatbots or Human Professionals in The Customer Experience Landscape	Kumari, Bhabana; Kanchan, Manu