Influence of Online Retailing on The Consumer Buying Behaviour In The Automobile Industry

Abstract

India was the 5th-largest automaker in 2020, with 3.49 million passenger and commercial cars sold. Domestic automobile manufacturing climbed at a 2.36% CAGR between FY16 and FY20, reaching 26.36 million vehicles in FY20. Total passenger vehicle production reached 22,652,108 in FY21. Automobiles, perhaps, have been more disrupted than any other sector during the previous decade. Electric vehicles, autonomous driving, pollution regulation, Online - only auto dealers, and changing customer expectations are just a few of the challenges to which the industry has been forced to adapt in recent years. Automobile online retailing is a method of changing how car dealers sell cars. It allows dealers to combine internet resources with conventional in-person customer care to serve all consumers better. Customers may buy cars entirely online using these methods. A dealer's traditional marketing and sales are integrated and mixed with its online marketing and sales in good automotive digital retailing. The showroom is no longer an extension of the dealer's website; instead, the showroom is now an extension of the dealer's website. Consumers may shop for and buy a vehicle or truck whenever and however they choose. Dealers may use digital retailing to reach a bigger audience and create an experience that sets them apart from the competition. They can give customers a more pleasing, personalized, and seamless experience while allowing them to feel in control. This study therefore aims to identify the influence of online retailing on the consumer buying behaviour in the Automobile Industry.