Raiding the Economic and Social Arena: Analysing Revenue Generation and Financial Sustainability in the Pro Kabaddi League

Abstract

In India, the Pro Kabaddi League (PKL) has become a well-known professional sports league, drawing a lot of interest and funding. In this executive summary, income creation and financial sustainability in the PKL are analysed, with an emphasis on the major elements that have facilitated its success in the social and economic spheres. The Pro Kabaddi League is briefly described in the opening chapter, which also emphasizes the league's significance in India. The review of a few pertinent web papers can be found in the next chapter. The study methodology, which outlines the process utilised to create this report, is covered in the third chapter. The report's findings, which form the core of the entire research, are included in the following chapter. The project has been wrapped up in the last chapter. Utilizing the popularity of kabaddi and employing proven tactics for revenue creation and financial sustainability, the Pro Kabaddi League has had great success infiltrating the social and economic spheres. The PKL has made huge financial gains through lucrative television agreements, solid sponsorships, ticket sales, merchandise, and careful money management. Additionally, the league's long-term financial stability and growth have been facilitated by its franchise-based business model, geographic expansion, and community participation efforts. The PKL is well-positioned to maintain its success and further establish itself as a premier sports league in India with a continued focus on innovation and strategic collaborations.