Soft Drink Advertisement and its Effect on Young Indians

Abstract

A hot summer day. A young man is walking on a dusty road. He looks tired and thirsty. Narrator: "Summer is here, and the heat is unforgiving. But don't worry, we've got your back!” [The young man stops in front of a small shop. He looks at the dusty bottles of water and soda displayed on the shelves. He hesitates for a moment.] Narrator: "Why settle for plain old water when you can have a refreshing drink that will quench your thirst and lift your spirits?" [The young man takes out a coin and hands it to the shopkeeper.] Narrator: "Introducing [Brand Name], the soft drink that is made with natural ingredients and bursting with flavor!" [The young man opens the bottle and takes a sip. A look of pleasure spreads across his face.] Narrator: "Ah, that's the good stuff! [Brand Name], the ultimate thirst quencher." [The young man continues on his way, feeling recharged and ready to take on the world.] Narrator: "So, what are you waiting for? Try [Brand Name] today and experience the taste of summer!" This will be a typical soft drink advertisement in Indian television channels. Advertising is one of the most powerful tools used by soft drink companies to promote their products and create brand awareness among consumers.