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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/15360
Title: | Digital Dexterity and Its Impact on Individual Attitude |
Authors: | Prasad, Rashmi Choubey, Priyanka |
Keywords: | Digital Dexterity Technology Technology Acceptance Model (TAM) Theory of Reasoned Action (TRA) |
Issue Date: | 2023 |
Publisher: | Alliance School of Business, Alliance University |
Series/Report no.: | 2021MMBA07ASB127 |
Abstract: | Digital dexterity refers to the ability to skillfully and effectively use digital tools, technologies, and devices to navigate, interact with, and produce digital content. It encompasses a range of skills, including the ability to use input devices with precision, as well as the proficiency in using software applications, navigating digital interfaces, and adapting to new technologies. A workforce that possesses digital dexterity is willing to adopt new tools, get past their first uneasiness, and work hard to learn new applications. In this research we have focused on the individual perspective affecting the attitude towards using technology. Regression, correlation, anova, and reliability analysis were performed to determine the outcomes after collecting the opinions of 100 working industry professionals from India about digital dexterity. We have argued that the factors like personality traits, perceived curiosity, technology anxiety and perceived organizational support has impacts on the attitude towards using technology. In doing so, first we have conceptualized the theoretical framework: Technology acceptance model in analyzing individuals’ behavior towards technology. Second, we studied the previous work done by the researchers. Third, we analyzed our data through statistical analysis tool i.e., SPSS software. Fourth, we have expanded on our study's findings. Our results suggest that only personality traits do not have an impact on the outcome variable and other factors like technology anxiety, perceived curiosity and perceived organizational support have impacts on the attitude towards using technology. |
URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/15360 |
Appears in Collections: | Dissertations - Alliance School of Business |
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2021MMBA07ASB127.pdf Restricted Access | 560.75 kB | Adobe PDF | View/Open Request a copy |
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