Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/15364
Title: Adaptation of Digital Payment in India
Authors: Biswas, Rittika
Badjatia, Astha
Keywords: Digital Payment
India
Technology
Payment System
Customer Service
Issue Date: 2023
Publisher: Alliance School of Business, Alliance University
Series/Report no.: 2021MMBA07ASB094
Abstract: Due to recent political changes and technology advancements, India's digital payment system is emerging as a potential success story. The findings also point to an increase in cash use at the same time. India is not an exception to the trend of more technologically advanced exchanges replacing the majority of global marketplaces. Numerous studies have demonstrated that an effective payment system can accelerate the flow of liquidity within an economy. In the age of digitization, using technology in transactions is the ideal way to be flexible and provide superior customer service. The study's objective is to comprehend customer perceptions of online and digital payment security in the context of connected technology today. This study aids marketers in understanding consumer attitudes towards various cashless payment methods.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/15364
Appears in Collections:Dissertations - Alliance School of Business

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