Exploring the Factors Contributing to Declining Organic Reach on Social Media Platforms: An Analysis of Algorithmic Changes, User Behavior, and Content Strategy

Abstract

Social media has become an indispensable part of our daily lives, revolutionising how people connect, share information, and interact. These platforms have given people, corporations, and organisations unprecedented access to and interaction with a worldwide audience. However, there has been a considerable reduction in organic reach on social media platforms in recent years, providing significant issues for content creators, marketers, and social media administrators. The number of users who see the content without any sponsored promotion or advertising is referred to as organic reach. It is a critical indicator for determining the efficacy of content initiatives and the capacity to engage with target audiences. The decline in organic reach on social media platforms has caused alarm and an increasing need to understand the underlying elements causing this phenomenon. The purpose of this dissertation is to investigate and analyse the elements that contribute to diminishing organic reach on social media platforms, with a particular emphasis on algorithmic changes, user behavior, and content strategy. By diving into these characteristics, we hope to gain a better understanding of the problems that content creators and marketers confront, as well as provide insights and ideas for maximising organic reach and engagement. The impetus for this study derives from the growing importance of social media platforms as communication conduits for individuals, businesses, and organisations. The decline in organic reach on these platforms has emerged as a critical concern, affecting the visibility and impact of content efforts. Understanding the factors behind this drop is critical for content creators, marketers, and social media managers to adapt and overcome problems. This study aims to provide valuable insights for content creators, marketers, and social media managers looking to optimise their strategies and increase their reach and engagement on social media platforms. Overall, this study adds to our understanding of social media dynamics and their impact on content visibility, while also providing practical advice for negotiating the issues associated with decreased organic reach.