Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/15377
Full metadata record
DC FieldValueLanguage
dc.contributor.authorJain, Sanjana-
dc.contributor.authorKanchan, Manu-
dc.date.accessioned2024-04-20T04:05:34Z-
dc.date.available2024-04-20T04:05:34Z-
dc.date.issued2023-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/15377-
dc.description.abstractSocial media has become an indispensable part of our daily lives, revolutionising how people connect, share information, and interact. These platforms have given people, corporations, and organisations unprecedented access to and interaction with a worldwide audience. However, there has been a considerable reduction in organic reach on social media platforms in recent years, providing significant issues for content creators, marketers, and social media administrators. The number of users who see the content without any sponsored promotion or advertising is referred to as organic reach. It is a critical indicator for determining the efficacy of content initiatives and the capacity to engage with target audiences. The decline in organic reach on social media platforms has caused alarm and an increasing need to understand the underlying elements causing this phenomenon. The purpose of this dissertation is to investigate and analyse the elements that contribute to diminishing organic reach on social media platforms, with a particular emphasis on algorithmic changes, user behavior, and content strategy. By diving into these characteristics, we hope to gain a better understanding of the problems that content creators and marketers confront, as well as provide insights and ideas for maximising organic reach and engagement. The impetus for this study derives from the growing importance of social media platforms as communication conduits for individuals, businesses, and organisations. The decline in organic reach on these platforms has emerged as a critical concern, affecting the visibility and impact of content efforts. Understanding the factors behind this drop is critical for content creators, marketers, and social media managers to adapt and overcome problems. This study aims to provide valuable insights for content creators, marketers, and social media managers looking to optimise their strategies and increase their reach and engagement on social media platforms. Overall, this study adds to our understanding of social media dynamics and their impact on content visibility, while also providing practical advice for negotiating the issues associated with decreased organic reach.en_US
dc.language.isoenen_US
dc.publisherAlliance School of Business, Alliance Universityen_US
dc.relation.ispartofseries2021MMBA07ASB071-
dc.subjectSocial Media Platformsen_US
dc.subjectOrganic Reachen_US
dc.subjectAlgorithmic Changesen_US
dc.subjectConsumer Behaviouren_US
dc.subjectContent Strategyen_US
dc.titleExploring the Factors Contributing to Declining Organic Reach on Social Media Platforms: An Analysis of Algorithmic Changes, User Behavior, and Content Strategyen_US
dc.typeOtheren_US
Appears in Collections:Dissertations - Alliance School of Business

Files in This Item:
File SizeFormat 
2021MMBA07ASB071.pdf
  Restricted Access
1.66 MBAdobe PDFView/Open Request a copy


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.