Impact Of Customer Success Management in Building Customer Loyalty

Abstract

Customer success management is a deliberate approach to ensuring customers achieve their goals and get the most out of a product or service. It entails engaging clients proactively, understanding their needs, and giving tailored help and advice throughout their journey. Customer loyalty is one of the primary goals of customer success management. Customer loyalty is critical to a company's long-term success. Customers who are loyal to a company not only continue to buy from them, but they also become advocates, referring others and favorably affecting the firm's reputation. Understanding the influence of customer success management on establishing customer loyalty is therefore critical for firms seeking to achieve long-term growth. The purpose of this study is to look into how customer success management and customer loyalty are related. To improve customer success strategies, it is helpful to look at consumers' interactions with a company's customer success management team, their satisfaction levels, and how these interactions affect their loyalty.