Comparative Study of After Sales Service of Tata and Suzuki with Respect to Cost, Service Quality, Customer Satisfaction and Time

Abstract

In The Very Competitive Car Market, After-Sale Support Is Crucial To Building And Retaining A Loyal Client Base. Tata Motors And Suzuki Motor Corporation Are Two Of The World's Most Successful Automobile Manufacturers. The Purpose Of This Study Is To Evaluate And Contrast The After-Sale Support Offered By Tata And Suzuki In Terms Of Price, Quality Of Service, Customer Happiness, And Turnaround Time. The Indian Car Sector Has Expanded Rapidly In Recent Years, Making India A Major Player On The International Stage. A Comprehensive Analysis Of The Main Drivers And Market Dynamics That Form The Industry Landscape Is Required Due To The Existence Of Several Local And International Firms. To That End, This Study Compares And Contrasts Leading Manufacturers, Market Trends, Consumer Preferences, And Technology Developments In An Effort To Present A Holistic Understanding Of The Indian Car Business. Rising Disposable Income, Increasing Urbanisation, Advantageous Government Regulations, And The Rise Of India's Middle Class Have All Played A Role In The Industry's Fast Growth. It Covers A Broad Variety Of Vehicles, From Personal To Commercial To Two- And Three-Wheeled, To Meet The Demands And Desires Of A Wide Spectrum Of Consumers.